Notes from the field.
Endless growth is capitalism’s default setting. It demands new markets, fresh capital, continuous innovation, and labor to keep moving. Investors expect returns. Companies chase quarterly gains. Startups burn for the next round. It’s not fraud, but it is momentum-based. And when that momentum slows, things start to break. Dominance replaces innovation. Control replaces creativity. And the system stops serving the people it was meant to empower. So maybe capitalism isn’t a Ponzi scheme… But th...
“Distribution Is Hard: Don’t F It Up” is for anyone trying to get their idea off the ground, whether you're building a startup, launching a new service, or creating content. It's a short, tactical guide to help you avoid the #1 mistake founders make: thinking distribution comes later. Most people don’t fail because they built the wrong product. They fail because nobody ever saw it. I’ve made that mistake. I’ve watched others make it. This book is the result of years in the trenches—building, ...
Pain Creates Demand Pain drives action. Whether it’s a small inconvenience or a major frustration, people actively seek solutions to their problems. If your content or product directly addresses a real pain point, your audience needs what you’re offering. Think about the most engaged online communities—whether it’s indie hackers trying to escape 9-5 jobs, startup founders struggling with distribution, or artists looking for sustainable monetization. Each of these groups rallies around a shared..
“Product-market fit is the only thing that matters.” — Marc AndreessenSince early 2024, I’ve conducted four Product-Market Fit (PMF) surveys for Warpcast. Each has consistently surpassed the 40% benchmark that signals strong early PMF:February 2024: 66%May 2024: 81%August 2024: 71%March 2025: 75%These aren’t just numbers — they’re proof of Warpcast’s sustained resonance with Innovators. This isn’t a fleeting win; it’s a steady signal of fit.PMF Is Contextual — and Warpcast Has It with Innovat...
Gil Scott-Heron’s The Revolution Will Not Be Televised is often misunderstood. He wasn’t saying the revolution would not be visible—he was saying it would not be a spectacle for passive consumption. Real change happens through participation, not observation. It’s not something you wait for—it’s something you do. Today, this truth applies to politics and also to art, culture, and ownership. The revolution for creators isn’t happening inside Web2 platforms like Instagram, YouTube, or Twitter, w...
For years, I built audiences on Instagram, X (Twitter), and LinkedIn, chasing engagement and the promise of monetization. However, as Chris Dixon outlines in Read Write Own, these platforms weren’t designed for creator revenue or ownership—they were built to extract value for corporations. The internet continues to evolve, yet most creators remain trapped on Web2 platforms like IG, X, and TikTok—"renting" audiences instead of owning their distribution. No matter how many followers I gained, s...
For years, content creators, builders, and innovators have generated billions in engagement for centralized platforms—and received almost nothing in return. The system was simple: You create, they profit. Crypto-native innovators know this problem all too well. Social platforms own your audience, control your reach, and dictate how (or if) you can monetize. Worse, you can be de-platformed overnight—ask @poppunkonchain, whose pre-seed venture-backed company, g8keep, was suspended on Twitter wi...
Kevin Kelly's "1,000 True Fans" concept is realized through Farcaster, a platform with niche communities known as channels. Like the Nature channel for landscape photographers and nature enjoyers, these channels bring together like-minded individuals, creating a fertile ground for creators to connect deeply with their specific audiences. Farcaster's channels are more than just social hubs; they function as distribution networks for creators, allowing them to share their work with a highly eng...
Pictured above: Morning Meditation, Emotional Landscapes #005. https://rodeo.club/post/0x205757853077C8512eed5C6F5aF3dfbAA922c0e7/82 _________________________________________________________________________________________Emotional Landscapes: Light, Mood, and PlaceEmotional Landscapes is a collection shaped by my love for art that captures transient beauty. Inspired by the Hudson River School, Japanese woodblock prints, and French Impressionism, this series explores how light, color, and atm...
For founders, solopreneurs, and entrepreneurs, misidentifying their Ideal Customer Profile (ICP) isn’t just a mistake—it’s a slow, painful drain. The symptoms show up everywhere: in wasted effort, disappearing budgets, and the gut-wrenching feeling that their vision might not make it.The Pain Is RealThe Deafening Silence of No Sales You’ve poured your heart into your product, but when you launch, the response is… nothing. Crickets. The silence is excruciating. Is your product bad? No—it’s jus...
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