Notes from the field.

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Harnessing the Power of Innovators: Your Key to GTM Success

When launching a new product, service, or idea to market, it’s easy to think big and dream of widespread adoption. But every successful go-to-market (GTM) strategy starts small—with the innovators. These early adopters, who make up just 2.5% of the population, are pivotal in shaping your offering and setting the foundation for growth. Innovators are the people who are eager to try something new, even before it’s polished. They’re curious, open-minded, and willing to experiment. What makes the...

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Build Distribution, Not Just Product

Building distribution while developing an app/product/service is crucial for founders and entrepreneurs because it ensures their product is not only well-made but also well-received by the market. Here’s why:1. Early Validation of Market DemandTesting distribution strategies helps validate that there is a real, accessible audience for your app.It provides feedback on messaging, positioning, and even product features before a full launch.2. Reduces Risk of “Build It and They’ll Come” FailureMa...

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Farcaster: Where Crypto-Native Innovators Shape the Future

Dan Romero's @dwr.eth reframing of Farcaster as "social + crypto wallets + programmability" is a significant step forward, highlighting the platform's emergent properties and appeal to crypto-native innovators. This idea can be distilled into a simple message: “Grow with Crypto.” Not everyone needs or wants a new social network. However, innovators—those who value experimentation, risk-taking, and being ahead of the curve—do. Farcaster is uniquely positioned to attract these early adopters, o...

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positive sum manifesto

Positive Sum is a community dedicated to empowering on-chain creators. As Farcaster thrives, everyone benefits. We aim to ensure creators feel welcomed, valued, and empowered to shape this positive-sum ecosystem. Abundance, Not Scarcity We reject the zero-sum mindset and believe in abundance—a world where everyone wins by expanding opportunities and creating shared value. Positive Sum is dedicated to helping creators and communities grow through collaboration, not competition, and by explorin...

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An Amazing Night of Photography That Almost Didn't Happen

A legendary solar storm and Aurora is about to happen. Read about how I almost missed it and then had one of the best nights of my life as a photographer.

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